Targeting our audience, Audience research.

We are basing our own soap on e4's Skins which is centered on the themes of "sex, drugs and rock'n'roll" from looking on the series one trailer, although we don't want to glamourise any of this too much, we do wish to stick with the same ideas in a thematic way.

The basis for our idea has come from the existing E4 programme (although not a soap) "Skins" it follows the stories of a group of teenagers, as they go through the two years of a sixth form college. Skins is known for including hard hitting story lines within their series, over the last few years, they have dealt with issues such as drug addiction, the death of a parent and disabilities. We have the same view of our own soap, and if we were to develop it further would hope for the same effect, therefore I believe we would have a very similar target audience. In my opinion their target audience would be 16-20 year olds, this is due to it dealing with relevant story lines for this age group, therefore it features characters of similar same ages. Looking at the socioeconomic grouping, they would be in group E, due to being mostly students. However, this doesn't mean that the target audience is limited to this group only.


How can we appeal to our target audience of 16-20 year olds?

Initially we can appeal to the target audience by including story lines that are relevant to them, our story lines are;
Gay/straight love triangle
STD and sexual health
Drug abuse

Our trailer will include scenes of an 'dumbed down' adult nature along with parties and drinking, whilst introducing our three main stories. We are including these scenes in order to entice and attract our audience. We are also including the props of empty alcohol bottles to further show the idea of a group of friends socialising at a party. We are also going to include a lot of fast edits for the Boys Village scenes in order to keep the stories fast paced and interesting. Furthermore we are going to include actors of a similar age, all our actors range from ages 16-18 as to keep it modern, contemporary and appealing.
Lastly, we are going to base Paige's character entirely on Effy from skins, we are doing this as a way of showing the audience something they are already familiar with, in order to entice them to our own soap.


Here is Effy;