The trailer starts with a pitch black room, in the middle of the room is a woman it appears, she is wearing white sitting on a cream white chair at at a vanity table of the same colour. A non- diagetic 'plinky' almost wound up music box music is played through out the trailer, - this piece of music is called I'll tell you a story by Colleen, I think the name of the song fits well with the trailer, it is not a stereotypical trailer that uses a lot of scenes that have already been filmed, this trailer is surreal and completely separate from the soap itself - The next scene is a medium close up of the vanity table, there are pink flowers on the table and our eye is drawn to the glass perfume bottle centre of screen, the bottle is picked up and the next shot is of Peggy Mitchell dabbing on perfume, she is in white and face and make up is done. It is clear that it is her wedding day she is preparing for, she smiles as she puts the perfume on. Next shot is an over the shoulder shot of Peggy looking into the vanity table mirror, a silhouette of a man in a wedding suit is seen in the mirror, at the opposite end of the room, he is illuminated by a single white square. Peggy looks up at him and her face changes, she is immediately saddened.
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| The man in the background of the shot is not clear to see, how ever watchers of the soap who have followed the story line know that the man is Archie. |
The next shot is a medium shot of the man, the audience can confirm their ideas that it is Archie, Peggy's fiance. He is the juxtaposes with the shot of Peggy who is in white surrounded by the black, the only light of Archie's shot is his face and white shirt. The white of Peggy shows her innocence and vulnerability, whereas the black that surrounds Archie suggests dark, dangerous and makes the audience not want to trust him. After this we have a long shot, Archie is in silhouette again and before him white squares light up. Peggy, in wedding dress walks from the vanity table across the white titles towards Archie.
As Peggy watches towards Archie, almost 'robotic arms' come towards Peggy, the first arm on the left of he removes a big white corsage. As the arm removes things from Peggy's outfit there is the diagetic sound of the arm moving, it contrasts with the picture as the scene using two members of the older generation at a traditional vanity table in traditional wedding wear. The robotic arm is cold, modern and alien. There are shot reverse shots between Archie and Peggy being stripped of her personal touches on her wedding dress, we can see the shot in her face and a growing anger as the train of her dress is taken away, she has her tiara swapped for a much more dumbed down, older version and a frilly piece of material is placed over her chest, Peggy looks down confused, shot reverse shot of Archie smiling at this. There is a medium close up of Peggy's face, a laser goes across her face followed by another long robotic arm that sprays some sort of liquid across her face. As the mist clears a plastic face that can't move is revealed. It is shiny and 'perfect' looking. An over the shoulder shot from behind Peggy shows Archie looking very smug, the next shot we see him placing a pearl necklace around Peggy's throat, he looks menacing as if he might strangle Peggy. Through out the advert the audience can feel the tension rise as Peggy is changed, we grow to hate Archie by the end of the advert for what he has done to Peggy.
A woman voice over says "He's got Peggy under control, but for how much longer?" As this is said there is a close up of Peggy's left eye, the pupil dilates and the BBC red background swirls itself around the black pupil until all the screen says is 'Thursday 2nd April. Eastenders: The Wedding.' The final non-diagetic piece we hear is the famous drums of the Eastenders theme tune. This trailer is only 0.41 seconds long, however it tells a lot in such a short time, if we can create a grabbing trailer like this, our teen audience that we have chosen to aim, are bound to love it.
As Peggy watches towards Archie, almost 'robotic arms' come towards Peggy, the first arm on the left of he removes a big white corsage. As the arm removes things from Peggy's outfit there is the diagetic sound of the arm moving, it contrasts with the picture as the scene using two members of the older generation at a traditional vanity table in traditional wedding wear. The robotic arm is cold, modern and alien. There are shot reverse shots between Archie and Peggy being stripped of her personal touches on her wedding dress, we can see the shot in her face and a growing anger as the train of her dress is taken away, she has her tiara swapped for a much more dumbed down, older version and a frilly piece of material is placed over her chest, Peggy looks down confused, shot reverse shot of Archie smiling at this. There is a medium close up of Peggy's face, a laser goes across her face followed by another long robotic arm that sprays some sort of liquid across her face. As the mist clears a plastic face that can't move is revealed. It is shiny and 'perfect' looking. An over the shoulder shot from behind Peggy shows Archie looking very smug, the next shot we see him placing a pearl necklace around Peggy's throat, he looks menacing as if he might strangle Peggy. Through out the advert the audience can feel the tension rise as Peggy is changed, we grow to hate Archie by the end of the advert for what he has done to Peggy.
A woman voice over says "He's got Peggy under control, but for how much longer?" As this is said there is a close up of Peggy's left eye, the pupil dilates and the BBC red background swirls itself around the black pupil until all the screen says is 'Thursday 2nd April. Eastenders: The Wedding.' The final non-diagetic piece we hear is the famous drums of the Eastenders theme tune. This trailer is only 0.41 seconds long, however it tells a lot in such a short time, if we can create a grabbing trailer like this, our teen audience that we have chosen to aim, are bound to love it.
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